When you save an image from e.g. photoshop, the compression that happens to the image is not good enough. By using advanced image compression software, We can reduce the file size of your image by between 10% and 60%. The compression of the image will not be visible but will result in a faster load time for the website

When WordPress renders the code for the website, it is set up fine, all associated files are located separately, if you have installed a plugin it usually does fine until several files need to be loaded, this could e.g. be CSS and js files. It’s really nice that the code is set up nicely – if you are a web developer, but for the browser and the regular user, it doesn’t matter.

What we do is compress the code so that it takes up as little space as possible. At the same time, we pack all the css and js files in fewer files, so the browser has to download fewer files before your website is displayed.

When your page loads, it loads both the files on the webserver, contact the database several times to retrieve text, images, etc. This whole operation takes a few ms each time something needs to be downloaded.

The cache setup we make means that all data is ready without having to contact a database and, this will make the page load much faster.